Vision Shopsters: Viva Paper Towels Case Study

At times, it is better to use a paper towel rather than soiling a kitchen towel or cloth rag. The towels easily stay when placed properly.

Many things that people buy for the kitchen are things like kitchen towels, napkins, and napkin rings. VIVA sought to expand usage occasions for paper towels in 2007 by positioning the product as an 'active cleaner' that not only soaked up spills but could also be used wet and with cleaning agents to clean a wider range of surface areas.